About this policy

This privacy notice explains how BR Apparel Ltd (“BR Apparel”, “we”, “us”) handles personal information collected through brapparel.co.uk. It applies to enquiry submissions, quote requests and general use of the website. BR Apparel Ltd is registered in England and Wales (Company No. 08549003) at Unit 2 Great Russell Court, Fieldhead Business Centre, Bradford, West Yorkshire, BD7 1JZ.

Information we collect

When you submit an enquiry or quote request, we collect the information you provide to us directly. This typically includes:

Your name and the business you represent
Email address and telephone number
Your uniform, workwear or branded apparel requirements
Any artwork, logo files or sizing information you choose to share

If you consent to analytics cookies, we also collect usage data through our self-hosted analytics tool and through Google Analytics 4 to understand how the site is used and improve it over time. We do not use this data to identify you personally.

How we use your information

We use your information to:

Respond to enquiries and provide quotes
Manage orders, production and delivery
Maintain ongoing supply for repeat customers
Comply with legal, tax and accounting obligations

We do not sell your information to third parties and we do not use it for marketing communications without your consent.

Lawful basis

Under UK GDPR, we rely on legitimate interests (responding to your enquiry and operating our business), contract (delivering the goods and services you order) and legal obligation (record-keeping for tax and accounting) as our lawful bases for processing.

Storage and retention

Quote enquiries, order records and supporting artwork are stored securely. We keep business records for as long as is necessary to provide our services and meet our legal obligations under UK accounting and tax law (typically up to seven years).

Cookies

brapparel.co.uk uses a small number of cookies and similar storage technologies. Under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we only set non-essential cookies after you have given consent.

Strictly necessary, required for the site to function. Includes the cookie that remembers your consent choice itself. These are always on and cannot be disabled.
Analytics and advertising (optional), if you accept, we use a self-hosted analytics tool and Google services, Google Analytics 4 and Google Ads, provided by Google Ireland Limited. These set cookies that record pages viewed, approximate location, device and browser type, and how you arrived at the site, including whether you came from one of our adverts. This lets us understand how the site is used and measure the performance of our advertising. We do not sell your data. These cookies are only set after you consent, and Google may transfer data outside the UK under its standard contractual clauses. You can read Google’s privacy policy at policies.google.com/privacy and opt out of Google Analytics across all sites using the Google Analytics opt-out browser add-on.

You can change or withdraw your choice at any time by clicking Cookie Settings in the website footer.

Third parties

We use selected service providers to operate our business, including form submission processing, secure email, and analytics and advertising measurement through Google Analytics and Google Ads. These providers are bound by their own data protection obligations and only process information on our behalf.

Your rights

Under UK GDPR you have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion where appropriate
Object to processing or request that processing is restricted
Lodge a complaint with the Information Commissioner’s Office (ico.org.uk)

Contact

For any privacy-related question, or to exercise the rights above, contact us at [email protected] or by post at the address above.

Last updated: September 2026. For questions about how the site is used, see our Terms of Service.

Privacy Policy